Quintus Disappears into Avaya Fold Robert Conlin April 12, 2001 The Quintus ride has come to an end -- in its last quarter, Quintus reported revenues of $9.5 million and a net loss of $295 million. After a jarring, page-turning sequence of events over the last few months, the final chapter of a 17-year-old company that built a name for itself as a high-end maker of CRM call center software came couched in the dry press release lexicon of today's business world: "Avaya Completes Asset Purchase Agreement With Quintus Corporation." The headline signaled the virtual end for Quintus Corporation, which will be left with only a corporate shell to deal with a slew of class-action lawsuits and investigations into alleged fraudulent revenue reporting by its former chief executive. Please note that this material is copyright protected. Therefore, it is illegal to display or reproduce this article for any commercial purpose, including use as marketing or public relations literature. To obtain legal reprints of this article, please call a sales representative at +1 (818) 528-1100 or visit http://www.newsfactor.com/reprints.shtml. For Avaya (NYSE: AV), the price was right for a company with nearly 1,000 customers and a recognized position high up on the ladder of the call center software industry: US$30 million and the assumption of up to $30 million in debt. The company said it will immediately begin to offer an expanded CRM product line to customers, utilizing Quintus' portfolio of software applications. Winning Bid Avaya and Quintus announced the deal in February -- the same day that Quintus announced it was filing for Chapter 11 bankruptcy protection. The deal was confirmed when Avaya submitted the final bid to a court-appointed bankruptcy trustee late last month. Avaya said it will focus its CRM offerings on interaction management, commitment management and business intelligence. The world's top seller of automatic call distribution and interactive voice response systems and the second-ranked worldwide vendor in predictive dialers for customer call centers said its CRM portfolio has been "greatly enhanced" by the Quintus acquisition. A majority of Quintus' 350 employees now are employed by Avaya, the company said. Quintus cut 25 percent of its workforce last November and moved its offices from Fremont, California, to Dublin, California, in a futile bid to save $8 million a year and stave off the eventual course of action. A Swift Demise Before last November, Quintus was sailing along in the court of industry opinion, racking up the likes of United Airlines, Ashford.com, John Deere and others as customers and forging alliance deals with Oracle, Siebel Systems, IBM and many more. All that changed, however, when the company announced that former CEO Alan Anderson had left the company following the discovery of at least $13.5 million in fraudulently reported revenues. The figure would end up being $17.4 million, and the company's net loss climbed by the same amount. The final numbers revealed a company banked steep into a death dive. In its last quarter, Quintus reported revenues of $9.5 million and a net loss of $295 million, $250 million of which was attributed to its disastrous acquisition of e-mail management company Mustang.com. In the end, Quintus will surely be no more than a footnote in the business history of the United States, as a tarnished example of a time when some companies and the people who ran them answered to a call more persuasive than the truth. But the Quintus saga may hold a compelling lesson for the present if corporations in dire straits heed the warning signs.